Role: Art Director I Content Creator

Client: Got Milk?

Agency: Gallegos United

Director: Jane Keller / Happy United Picture Club

The Art of Falling was a video series and social campaign made for Got Milk? The concept was to follow professional snowboarder Trevor Jacob into various activities that require falling and teach him how the pros fall. We took him to the tops of buildings with a parkour expert, down flights of stairs with a stuntman, to the top of a pyramid with competitive cheerleaders and in the ring with an MMA fighter. Trevor was definitely put through the ringer but was a good sport and in the end made a great subject for this fun irreverent series.