Role: Producer
Client: Carvana
Editor: Aaron Carpenter
Creative/ CCO: Paul Kiester
DP: Andrew Langdal
"In The Drivers Seat" was the brainchild of Carvana CCO Paul Kiester. The idea was to find real Carvana customers, invite them to chat with us about their purchase experience in a car and make a series out of it. We found that interviewing them through the car speaker helped give the spots a more conversational feel. Additionally, we plan to expand on this concept to give future customers a chance to show off their rides in more detail. More to come!
