Role: Social Media Content Producer / Photographer
Client: Xfinity
Agency: United Collective
Director: Michael Gracey
Agency Producer: Lilian Lopez
Creatives: Ad: Jonathan Maldonado / Copywriter: Aaron Cleary
For this Campaign Xfinity briefed our team on coming up with a fun way to show how easy their voice control remote is to access a wealth of multicultural content.
To expand our audience our team came up with the concept of working with two sets of dance influencers to show how easy the voice command remote makes pulling up content. The spots and social content that followed made for fun, unique, and energetic spots that spoke to multi-generational and multicultural audiences. It was also exciting to work with "The Greatest Showman" Director Michael Gracey, and see his choreography work in action.
